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Zhuhai Yi Fang Center Struck Deal with Germany’s Ruby Hotels to Build the New Landmark in the Region

Date 2019-05-13  

 

       Yi Fang Group have recently entered into agreement with Germany’s Lean Luxury champions Ruby Hotels, and the latter will move into Yi Fang Group’s first project in Zhuhai – Zhuhai Yi Fang Center to collaborate on building Zhuhai’s central fashion community. As a typical Zhuhai’s redevelopment program and the tallest building in Xinxiangzhou District, Zhuhai Yi Fang Center, once completed, will become the new landmark of central Zhuhai.

      As was included in The Development Plan for Guangdong-Hong Kong-Macao Greater Bay Area published in February 2019, the development of the Guangdong-Hong Kong-Macao Greater Bay Area is not only a new attempt in making new ground in pursuing opening-up on all fronts in the new era but also a new practice propelling the cause of One Country, Two System. The Guangdong-Hong Kong-Macao Greater Bay Area is strategically defined as: a dynamic world-class megapolis, a technology innovation hub with global influence, the underpinning foundation for the Belt and Road Initiative, the demonstrative area for the close collaboration between mainland, Hong Kong and Macau and a premier community that is livable, appealing to tourists and offers fulfilling career opportunities. Zhuhai Yi Fang Center is another vital move of Yi Fang Group in the Guangdong-Hong Kong-Macao Greater Bay Area after Shenzhen Yi Fang Center.

Effect Picture of Zhuhai Yi Fang Center

         Zhuhai Yi Fang Center is located in Xiangzhou District of Zhuhai city, the core of the Guangdong-Hong Kong-Macao Bay Area. The Center stands at an excellent location abutting the Zhuhai Municipal Police Headquarters on the south and a hotel, Grand Inn Zhuhai, on the west. It is planned to consist of a 150-meter high landmark office building, boutique hotels, cultural & commercial amenities and serviced offices. The diverse range of functions integrated at the center provides with people flexible options in businesses and property investment and turns the Center into the new landmark in downtown Zhuhai with a blend of modern arts, local cultures and urban fashions.

Effect Picture of Zhuhai Yi Fang Center

         The brand, Ruby Hotels, is dedicated to offering more value for the younger generation of travelers by cutting out the unnecessary, highlighting the designs inspired by the various metropolises, premier private space and excellent locations in the cities. Ruby Hotels are constantly concerned with the most basic needs of travelers and provides them high-quality experiences of sleeping, private bath and filmed entertainment. Five-star bedding, high-end bathroom amenities from Germany and specially customized high-end toiletries are served for all-round care for travelers.

Photograph of Ruby Hotel

        It is the hotel chain’s prestigious status and operational excellence in Vienna, Munich, London, Hamburg, etc. that set the eyes of Yi Fang Group on Ruby Hotels, so in the very beginning of the project of Zhuhai Yi Fang Center, this vibrant and fashionable international hotelier with keen discernment in taking advantage of urban space was introduced. The Group also expects an upgrade of the commercial space in the project’s business & entertainment quarters to be driven by the hotelier’s global influence. It’s also a pivotal move by Ruby Hotels to its expansion in Asia to move into the core of Zhuhai, which is also one of its flagship projects in China.

Photograph of Ruby Hotel

         Zhuhai Yi Fang Center made the design of this flagship project revolves around the lifestyles of the target residents and the project’s business functions. As Ruby Hotels is introduced, a diverse portfolio of top-grade office, serviced office and boutique retails is put together with more unique lifestyle brands on the way to move in to build the flagship new type of business & residential space and regional landmark in central Zhuhai.

Effect Picture of Zhuhai Yi Fang Center