Someone asked me about the direction of Yi Fang and what kind of company I wanted it to be. I think it mainly depends on what the Chinese marketing and our clients want in the future, and we will adapt Yi Fang to their needs.
Obviously, what the marketing wants is not just another company that only aims at making profits, but one that is credible, pragmatic and honest, creating more value for consumers and society as a whole.
We are proud to see that Yi Fang Group has operated in a credible and honest manner since its establishment in 2001. And we have done the right thing. We have devoted all our wisdom and energy to the development of Yi Fang. We have always been responsible and rational in terms of its development strategies. Because of our honesty and perseverance, Yi Fang Group has grown into a vibrant firm with four core business, namely strategic investment, real estate, education/entertainment/sports, and health care. Its branches spans across China and has added a colorful chapter to the history of Chinese private companies.
Professionalism is the key to be a successful business; and we respect nature’s way of inclusive coexistence. Facing the future, we are fully committed to achieving greater outcomes. With company philosophy of “integrity and honesty”, Yi Fang will continue to create reliable products and cultivate trustworthy corporate culture. Yi Fang Group will create more value to the society!